Logo and Use Policy

LOGO AND USE POLICY V2.0 Updated 2/1/2024


As we journey into 2024, Major Taylor Cycling Club Chicago (MTC3) proudly introduces an update to our logo, focusing on the standardization of our font and color palette. This refinement is a testament to our commitment to a clear and consistent brand identity, reflecting the professional and unified spirit of our club. By aligning our logo with recognized standards, we aim to enhance our visual communication and strengthen our recognition in the cycling community. As we adopt this updated logo, we kindly remind our members and affiliates to familiarize themselves with our revised Logo and Use Policy detailed below. It is crucial for us to use this symbol uniformly across all platforms, ensuring that the MTC3 brand is represented accurately and consistently in all our interactions.

Full Color on White Background
One Color on White Background
Full Color on Black Background
Full Color on Red Background

Our colors, white, black, and a striking red (Pantone PMS 186 C), symbolize purity, strength, and passion, resonating with our commitment to cycling and community. The red, with its HEX color #CF0A2C, RGB (207,10,44), and CMYK (2,100,85,6), brings a bold energy that captures the essence of our club. Complementing our colors, we’ve chosen the Bicyclette font, known for its clean lines and contemporary style, mirroring our forward-thinking and inclusive ethos. This font not only represents our dedication to cycling but also aligns with our mission to unite and inspire cyclists from all walks of life.


Use of the Major Taylor Cycling Club Chicago logo shall be only with prior written permission (e-mail or hard copy) from the MTC3 Board of Directors. The MTC3 Board may withhold approval at its sole discretion. The MTC3 Board reserves the right, in its sole discretion, to terminate or modify permission to display the MTC3 logo at any time.

  • The MTC3 logo must be used only for the purpose requested; additional uses require separate permissions.
  • The MTC3 logo may not be used in any manner that expresses or might imply the MTC3’s affiliation, sponsorship, endorsement, certification or approval of any product or service.
  • You may use the logo only as provided by the MTC3 Board. Except as provided in these guidelines, you may not alter the MTC3 logo in any manner, including size, proportions, colors, elements; or animate, morph or otherwise distort its perspective or appearance.
  • The MTC3 logo may be resized to accommodate a specific use, but the text within the logo (“Major Taylor Chicago”) must remain legible. MTC3 reserves the right to require that an instance of its logo be re-sized if, in its opinion, the Club name is difficult or impossible to read.
  • You may not alter the MTC3 logo to incorporate any other object, including, but not limited to other logos, icons, words, graphics, photos, slogans, numbers, design features, symbols, audio files or video files.
  • The MTC3 logo graphic, when used in a Web or other Internet application, must be linked to https://majortaylorchicago.com/ or packaged with a separate text link to the MTC3 URL.

The failure of any MTC3 Member to adhere to this Logo and Use Policy shall be considered a violation of the MTC3 Code of Conduct, and any MTC3 Member who fails to adhere to this Logo and Use Policy shall be subject to disciplinary action, up to and including suspension or revocation of membership.